5 Stories You May Have Missed This Week
We comb the interwebs so you don’t have to! Here are this week’s top articles… 1. New Google Analytics Social Report “We are trying to bring together both the on and off-site social actions so...
View ArticleKevin Tate Has Joined the Ranks of ClickZ
We have some really exciting news to share, Kevin Tate, our esteemed and beloved CMO has been asked to write for ClickZ. He must now add “author” to his LinkedIn profile. “I’m honored to be joining the...
View ArticleForrester Says Facebook Fans are Far More Valuable
Last week, in preparation for the upcoming Forrester Marketing Leadership Forum I was researching analysts and their latest reports to see who I’d like to meet. Gina Sverdlov was near the top of my...
View Article3 Tips for a Pinterest Path to Purchase
Originally from the eTail Blog Pinterest holds great promise as a discovery channel for brands, but creating an effective path to purchase is going to take some work. Establishing an Online Path to...
View ArticleShopIgniter & Luxury Daily Chat About Barneys & Social Media Campaigns
Our very own Marko Muellner, Sr. Marketing Director at ShopIgniter recently had the chance to chat with Luxury Daily about the latest social media campaign from Barneys New York - The Perfect Pair....
View ArticleBrands Taking It Up a Notch: “Give With Target”
Over the past few months it’s been extremely cool and exciting to see how brands are innovating in digital. From Michael Kor’s “What She Wants” to the launch of the Hugo Boss spring/summer line, brands...
View ArticleTo Tweet or Post?
Our very own Marko Muellner, VP of Marketing here at ShopIgniter was asked by VOWS magazine to contribute to an article on how social media is impacting the wedding industry – particularly how...
View ArticleThe Evolution Of Retail In 2014
Originally published in RetailTouchpoints 2014 will be a REALLY interesting year in the tumultuous evolution of technology’s impact on retailing. Note I said evolution, not revolution. Megatrends like...
View Article3 Facebook Tactics For Driving To In-Store Events
There are many helpful articles on the interwebs that provide ideas and tactics for using social to generate buzz and momentum for your offline events. These can be valuable resources but if you’re...
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The POV: The New Purchase Funnel And The Top Channels Influencing It
Your customers are finding new ways to research products and touchpoints have expanded across devices and channels. The journey to purchase has fundamentally changed and with it, new tools and tactics...
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